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South Florida Real Estate News | Wilton Manors Realtors | Henri Frank

4 Listing Photo Turn-Offs for Buyers


It has been said over and over and over again, just how important photos are to show the properties we are selling to the public. Is your listing agent following these very important guidelines in presenting your home, condominium, townhome or villa at its very best? If not, perhaps it is time to take a real close look at what they are doing for you, the seller of your home.


Pictures engage prospective buyers and if you’re not careful, they can move prospective buyers away from your listings online and listing brochures. The Henri Frank Group at Remax Preferred have taken an unscientific survey of buyers and those who enjoy surfing the many Real Estate websites online. And not to our surprise, the first thing that brings attention to a property for sale, are the photos posted by the Real Estate Agent.


And here in South Florida with the many gorgeous landscapes, the year round sunshine and yards with green grass, there is especially no excuse from the Realtors in Fort Lauderdale, Wilton Manors Realtors, Miami Beach Real Estate Agents and Realtors throughout the Broward County, Miami-Dade County and Palm Beach County area. As the seller, you are in charge of your listing. I realize you are hiring a professional, a Real Estate Agent to represent you and your property, but be sure to ask for the work they’ve done and are doing for you. And check the photos. Ask to see the photos they are using for the listing of your home.


At the Henri Frank Group located in Wilton Manors, Plantation, Hillsboro Beach, Fort Lauderdale and Miami Beach use the services of a professional photographer. The professional Real Estate photographer will ensure perfect photographs of your home, your landscaping and your area. I will go as far as predicting that without multiple photos and good effective photos your home for sale can taken longer as there will be less response, less interest in your property.   Here are TIPS taken from TRULIA online that will help and ones that we are particularly mindful when working on the photographs and video presentations that we post online for your property for sale.


Check out these 4 buyer photo turn-offs


to avoid and tips for making sure your listings are getting the right attention on the web:


Turn-off #1: The Lonely Listing Photo.


The number one way to turn off web-surfing and mobile buyers is featuring only one or no listing photo.   Serious buyers need photos to develop a bond with a property and evaluate whether or not they could see themselves living there. The more photos you have online the more time a prospect will spend viewing and connecting with your listing.


Tip: Remember, you can add more than 100 photos to any of your listings on Trulia by visiting MyListings.


Turn-off #2: Amateur lighting mistakes.


Your online listing photos are your shot at making your seller’s property look like a dream home. When photos are gray, grainy,  or make your home look like a dreary prison cell, you’re ruining your only chance at a first impression.


Here are a few quick tips for using light to make buyers click “Contact an Agent”:


•When shooting outside, make sure the sun is behind you. The light will act as your own natural “studio light” brightening up the property.

•Make your photos look cheerful; show off natural light inside by shooting on a sunny day.

•If your listing doesn’t have windows or natural light, bring your own “sunlight.” Investing in household lamps (or toting a few in from your office) can go a long way toward producing better photos by brightening things up.


Turn off #3:  Missing photos.  


If a listing is being overlooked online, it might be because you’re not showing the right areas.  Be sure to show these areas consumers consumers we surveyed said make a home most attractive:




•Outdoor living spaces

•Unique add-ons like hot tubs, special appliances, or wiring for an entertainment system   While you want to show off as much of the home as possible, focusing on these top priority living spaces are what really matters when it comes to generating inquiries and offers.



Turn off #4: The clutter monster.  


When it comes to listing photos, clutter can be a seller’s worst enemy. When consumers view listings online, they want to see the property not years of your seller’s decorating and collectibles.   If you and your sellers really want to pique the interest of buyers with staging, focus on simplifying the space.   Here are a few easy staging adjustments you can make right before you shoot pictures to make for better photos:


•Remove cars from the driveway or garage  •Completely clear off any table and counter spaces


•Clear out the corners before you shoot a room   You’ve heard it plenty of times “pictures are worth a thousand words.” Here are a few of our photo tips to help you make a better impression on buyers.



When listing your Fort Lauderdale home, Wilton Manors Condominium, Miami Beach Townhome or any property in South Florida with the Henri Frank Group at Remax Preferred, you will get a professional photographer service. There are more than 100-steps we take, 100-things that we do to properly list your home and advertise your home in South Florida.

Visit our WHY SELL with the HENRI FRANK GROUP section at our website by clicking this link:


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